学术报告：Effective strategy to promote and

practice TRIZ and Design thinking in companies:

findings and lessons learnt from Korean practices

报告题目：Effective strategy to promote and practice TRIZ and Design thinking in companies: findings and lessons learnt from Korean practices

报 告 人:  Professor Kyeongwon, Lee

报告时间:  2017年7月10日（星期一）上午9:00-11:00

报告地点：大学生活动中心四楼会议室

专家介绍（Speaker Biography）：

· Full professor at Dept. Mechanical Design Engineering, Korea Polytechnic University

· Founder of KATA (Korea Academic TRIZ Association) in 2010, that was now extended to KOSCA (KOrea Society of Creativity Application) since 2016

内容简介（Abstract/Outline）：

Prof. Lee explains the effective strategy to introduce and propagate TRIZ into companies such as SAMSUNG, LG, SK Hynix semiconductors, Hyundai Motors etc. through some experiences in South Korea from 1995.

He introduces how and why the TRIZ activities have declined slowly these days and then, converged with the Design Thinking process that have made at d.school, Stanford University since 2016.

The Korea-style design thinking process with simplified TRIZ and business model canvas (K-Design thinking process like K-Pop) is developed and spread in Korea.

The effective strategy to promote and practice TRIZ and Design thinking in companies through findings and lessons learnt from Korean practices may be very helpful to Chinese TRIZ experts and professors.